Good Ads Sell Products.

Hello Friends,

Welcome to another Bud Light moment. Let's take a look at this November 2024 ad video from Jaguar, shall we. It's only 30 seconds...I'll wait.

Okay, now you've seen. Sorry you had to go through that, but that's how the insanity is revealed, shared and dismantled. I understand the CEO of Jaguar has stepped down following this disasterous controversial ad filled with what looks like creepy humanesque robots (I'm going to hazard a guess that they are humans). This doesn't seem to be the best way to represent a luxury car company...even if they wish to update their brand. The ad was released in November 2024, and sales in Europe have dropped more than 97% year-over-year in April 2025.

I guess there really is truth to that saying "Go Woke...Go Broke".

Contrast this with my earlier post showing a pretty young lady American Eagle jeans. American Eagle even has a digital ad in Time Square. Stock is up. Sales are up. The right advertising sells products. 

Please leave your thoughts in the comments. Which product would you purchase?

Until next time, stay safe and stay sane.